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Hi, I'm Linda

Linda Eriksson

ABOUT ME

My name is Linda Eriksson. I am a coach, communicator, and leader with many years of experience in people development and business. Alongside my professional work, I also have a deep passion for motorsport, where precision, focus, and perseverance are central values  the same principles I bring into my coaching and leadership.

 

What drives me is helping people reach their goals by offering clear guidance, support, and inspiration both personally and professionally.

I believe that growth is built on trust, dialogue, and presence.

 

My strength lies in connecting with people, creating clarity, and leading with determination while keeping focus on real results.

Over the years, I have built a reputation for being approachable, grounded, and result oriented someone who listens, understands, and turns ideas into action.

Through my work, I provide coaching, leadership support, and personal guidance designed to make a real difference.

 

Whether the goal is to build confidence, set new objectives, or create balance in everyday life, I deliver the structure, tools, and motivation needed for success.

 

For me, it’s not only about short-term results but about creating lasting change. Just as in motorsport, where every small step forward is part of a bigger journey, I work to empower people to believe in themselves and their potential  and to take the steps that move them forward.

MY CAREER

I’m the founder of several unique ventures that each reflect my passion for innovation, connection, and growth across motorsport, business, and lifestyle:

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  • Grand Racing
    A media platform dedicated to the world of motorsport from F1 and Le Mans to rally and grassroots racing. We create experiences, coverage, and community around the sport we love.

  • Grand Racing Magazine
    An international print and digital magazine covering all forms of motorsport with in depth features, behind the-scenes access, and a special focus on people, innovation, and investment in the racing world.

  • Grand Racing Club
    A community built for those who live and breathe motorsport. Members enjoy exclusive content, live events, insider access, and networking with likeminded enthusiasts.

  • Grand Business Club
    A global, invitation only business network that connects leaders, entrepreneurs, and brands through high level events, partnerships, and luxury offerings beyond the world of racing.

  • VELOCE Energy
    Launching in 2025 A clean, naturally caffeinated energy drink made from green tea.

  • Created for performance driven individuals who want focus, clarity, and energy without the crash.

Belive and create 

My strength lies in truly connecting with people, listening, building trust and helping them find their own paths forward. I am passionate about seeing people grow both professionally and personally, and my leadership is defined by presence, commitment and a genuine desire to create positive change.

Grand Auto Awards
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Grand Business Club
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